It's that time of the year when our clients are all agog over their communication plans for next year. Plano nang plano. Lahat naman ng pinaplano napapako. Ang daming gustong gawin, wala namang pera for implementation. Anubeh?
Like, did you know that airtime for a 30-sec commercial on primetime TV now costs P280,000? Next year expected ang cost to increase to P300,000/spot. Ang mahal! A P1 million media budget will only get you 3 spots! Joskohday!
Kung gusto mo pang gumamit ng celebrity endorser, the more well-known ones probably P3 million minimum talent fee. Mygollywow! Sana nagartista na lang ako. Sayang, di ko kasi yun naplano e.
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